For a quick illustration, in the run up to Whatever USA’s release, Allen ran a pre-order contest offering five fans lifetime tickets to his high-energy live shows and one fan an acoustic concert in their backyard, wherever in the world they reside. This is not uncommon for Allen (real name Steven Markowitz), who has made a career, I’m sure he would insist, out of and alongside his dedicated online fanbase, with whom he interacts on a personal level day in, day out. He refers, of course, to an off-the-cuff video review of his last album The Hype I uploaded towards the back end of my floundering YouTube career in a previous life. “Bring back the album reviews!” called out an unexpected Twitter DM from the New York rapper/singer/songwriter in my inbox just eight minutes before the UK release of his anticipated first project since 2017.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |